All marketing is about telling a story, and stories which are credible sell. Brand direction will attain all the above mentioned stages effectively and may also make architecture of brand the brand stand out when set among other brands that are competitive. This makes brand management more difficult, and at the same time, gains the confidence of the consumer more easily.
For this reason nearly every company has a department looking for infringement of the brand. This has been known to increase by comparing the product making a properly handled brand sales more advantageous in the eyes of the investor. This management includes instilling a certain degree of confidence in the heads of existing customers that the quality they expect from the line of products of the brand that is particular can be anticipated to continue. This is corporate houses spend millions of dollars annually promoting their brand all around the globe.
Brand direction will realize all the aforementioned points efficiently and will even make the brand stand out when placed among other brands that are competitive. This makes brand management more challenging, and at the same time, gets the confidence of the consumer readily.