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Consumers perceive and accept many brands within a certain trade group in different manners. The consumers interpret all information that is obtained and form a subjective perception of the brand or its impression. In these four measures, the chief task of brand positioning” is to have brand value and the brand recognition content orientation communications communicate with the target consumers. Perspectives of Brand recognition is how a man sees himself, brand placement is this person describes himself and brand knowledge is how this person is looked at by others. A company builds its brand image through trade communicating with its consumers. Many people are confused about the relationship between branding placement and ” ” as well, it's because they confuse branding” itself with brand development and control measures. It is very simple; the essence of brand management will be to combine other people's views about you and your own view about yourself .


The image basically expresses a means a consumer thinks about the feelings and the brand the brand arouses when it is thought about by the consumer. On the basis of these features, which the consumer associates with the brand, the company can build a competitive advantage for the brand.


The image essentially expresses a way a consumer thinks about the feelings why Position your brand and the brand the brand arouses when it is thought about by the consumer. On the basis of these characteristics, which the consumer associates with the brand, the firm can assemble a competitive advantage for its brand.